Fruit and Vegetable cultivation is certainly not a new activity in Ethiopia as the production of horticultural crops has been undertaken for decades. In addition, there are numerous small producers growing a small range of vegetables for the local regional export market. The sector comprises large state farms supplying fruits and vegetables to the local market and for exports. There are still only a few private companies involved in the commercial production of vegetables and vegetables for export trade.

The EU market is one of the world's largest markets for fresh fruits and vegetables. The export of green ‘bobby ' beans have accounted for 99% of export supplies. In addition small quantities of strawberries, cherry tomatoes and fresh herbs have been exported to Europe. According to MoARD negligible amounts of high quality fruits and vegetables have been exported to countries in the Middle East (Saudi Arabia, Bahrain, Kuwait).

Fruits that are exported to European market are the following Strawberry, Fresh green beans, Cherry Tomato, Capsicum

Banana, Orange, Avocado, Mandarin, papaya, Pineapple, guava, Grapevine Grape Fruit, Lime, Lemon, Prim, Apple are exported to Neighboring & Middle East Market