Contribute in the diversification of exports that helps   extricating the Country’s from being dependent on mono crop   or very few crops;
 Contribute on foreign currency earnings for the nation;
 Create employment opportunity to the rural people particularly   for women and girls who have been marginalized from income   generating activities (flower sub sector alone creates job   opportunities for 25,000 employees which by and large are   women and girls)
 Increase household income thereby improve living standards of   employees and surrounding community
 Ensure food security & -----------------
 Use natural resources in more sustainable way
 Its spillover effects on the other sectors of the economy are   immense. Stakeholders in horticulture sector

Beside direct participants in the production process, there are different categories of institutions playing various roles in the development of the horticulture sector.
This includes Ministry of Trade and Industry, Ministry of Agriculture and Rural Development, Ministry of Foreign Affairs, Ministry of finance and Economic Development, Ministry of Revenue, Ethiopian Airlines, Other Airlines, Ethiopian Agricultural Research Organization, quality and Standard Authority of Ethiopia, Ethiopian Investment Commission, National Bank of Ethiopia, Commercial banks, Packaging material producers, Input suppliers, Employees, Regional Investment Offices, Agencies (DFID, Netherlands Embassy, CBI, USAID, AGD, CFC, World Bank, EU, etc),