Floriculture is a relatively new sub-sector to Ethiopia as for long the production of flowers had been limited to few varieties of field flowers (like Allium). Even if the country is known for its potential for fertile soil, abundant water, proximity to main markets etc, it has not started using this potential until the last seven or eight years. In 2006 Ethiopia was the second largest exporter of large roses to the Dutch auctions (after Kenya) and the third largest supplier for small roses (after Kenya and Uganda).

The majority of flower growers with an estimated 80% of the production area cultivate roses. The first rose producer started around 1997, a second in 1999. From 2001 onwards, other growers started coming in. Some 20% of the production area is under cultivation of cuttings and bouquet fillers, primarily Hypericum, Carnation, Gypsophila, Allium and Carhamus. The number of farms producing other cut flowers than roses is growing.

Ethiopia has an ideal production climate for Roses. Warm days and cool nights encourage excellent quality; large buds, long stems and vibrant colour. many varietes of hybrid tea, intermediate and sweet heart roses are produced in 600 hectares of modern greenhouses in the peri-urban area around Addis Ababa and close to the airport. Nevertheless the main reasons for farmers choosing a certain location are altitude and soil type preference.

Flower types that are produced and exported to EU